
Today I’m making a billboard for Dining Out for Life Tampa Bay and am reading tons of blog posts on what to, and not to do on billboards. How do I get the point of Dining Out across at that speed? “Dine Out. Fight AIDS.” That phrase seems succinct enough, but is it? I only get half of a second with my audience. I also want to drive them to the website to find out where to eat and how to participate. Or do I? Do I just put our cute logo and the date.
Here’s a roundup of articles I’ve read on this topic.
